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RESEARCH
LETTER
August 21, 2008
Jimmy Wayne takes the # 1 slot at Callout America this week with “Do You Believe Me Now” up from # 3 last week . This song has never left the Top 10 since debut. A really BIG 15 to 1 Positive to Negative ratio says this song will not only stay strong but continue to see growth as well as the remaining 16% neutrals convert along that ratio.. Research Details in this weeks “CLOSER LOOK”..
The # 1 Passion song for the week is across the hall.. Taylor Swift at # 1 passion with “You Should’ve Said No” up from # 5 passion last week.. A broad based strength and at just 13 weeks of age plenty of potential to stay around..
• Younger Listeners 25=34 rank Taylor at # 3 overall and # 2 Passion..
• CORE 35-4s rank the song at 3 5 up from # 9 and at # 2 Passion in the demo..
• 25-44 Listeners rank it at # 3 and # 2 Passion…
• Females 25-44 are at # 4 and # 1 Passion..
• Females overall also at # 1 Passion..
• Male strength is with Younger 25-34s at # 2 overall and Passion..
• Men overall are at # 2 Passion..
Another very young song that has been strong since debut is “Waitin’ On A Woman” from Brad Paisley.. At 9 weeks of age Brad ranks as the # 2 song overall for the week and the # 3 passion song..
• Females are at # 2 and
• Men are at # 3..
• Younger 25-34s and CORE 35-44s rank this song at # 2 overall..
Toby Keith is inside the Top 5 at # 3 with “She Never Cried In Front Of Me” and ranks as the # 7 passion song. At 7 weeks of age TK is the youngest song in the Callout America Top 10..
• Both Male and Female listeners rank this song at # 5 ..
• In demo CORE 35-44s the strength at # 3 overall..
Zac Brown Band debuts “Chicken Fried” at # 10 overall.. This song is totally driven by Male scoring.. Not a bad thing just unbalanced..
• Men debut the song at # 1 overall Females are at # 25..
• CORE Males are at # 3 and CORE Females at # 29..
• Men 25-44 debut the song at # 6 Females in the demo are at # 28..
• Male Negatives are at 8.6% and Female Negatives 17.3%.
Tim McGraw debuted at # 11 last week with “Let It Go” and this week repeats as the # 11 song overall and the # 10 Passion song..
• Tim is driven by Females who rank this song at # 4 while men overall are at # 22..
• Younger listeners 25-34 and CORE 35-44s both at # 14 for the week..
• Younger Females are at # 9 both positive and passion,
• Younger males at # 18 and men 25-44 are at # 19..
• ALL Well in front of the radio spin charts..
Ashton Shepherd is in a strong growth trend with “Sounds So Good” ranking at # 16 overall at Callout America up from # 17 last week and # 22 two weeks ago.. A solid 7 to 1 Positive to Negative ratio indicates strength and continued growth.. Demand also strong with 89% of all listeners saying this is a song they want to hear “More” on Local Radio..
• The strength for Ashton is with CORE 35-44 listeners at # 8 overall UP from # 11 last weeks and # 19 two weeks back..
• CORE Females are at # 11 UP from # 16 two weeks ago..
• CORE Males are at # 9 UP from # 12 last week..
Billy Currington debuts “Don’t” at # 20 overall and as the # 21 passion song.. Negatives on debut are not an issue generating a more than healthy 6 to 1 Positive to Negative ratio.. 89% of all listeners say this is a song they want to hear “More” on Local radio..
• Men are at # 19 in week one
• Females debut Billy at # 20..
• CORE 35-44s rank him at # 19
• Listeners 45-54 are at # 8…
A
CLOSER LOOK
Jimmy Wayne takes the # 1 slot at Callout America this week with “Do You Believe Me Now” up from # 3 last week . This song has never left the Top 10 since debut. A really BIG 15 to 1 Positive to Negative ratio says this song will not only stay strong but continue to see growth as well as the remaining 16% neutrals convert along that ratio..
• Younger 25-34 Listeners are at # 1 overall and # 4 Passion..
• CORE 3-44s also at # 1 and at # 5 Passion..
• Listeners 25-44 at # 1 and # 5 Passion..
• Females are at # 1 and # 2 Passion..
• Men are at # 4 and # 10 Passion..
• Younger males 25-34 are at # 1..
• Men 25-44 also at # 1…
DEVELOPING STORIES
Phil Vassar is strong with his latest “I Would”. Active Country P1s rank the song at # 6 overall and as the # 7 Passion song of the 20 songs tested..
• Females are at # 7 and # 6 Passion..
• Men at # 7 and # 6 Passion..
• Younger 17-30 listeners rank this song at # 3 in the demo and # 2 Passion..
• Listeners 25-48 rank Phil as the # 4 song in the demo and at # 6 Passion..
• 25-54s are at # 5 overall and # 5 Passion…
Bullsi
valuations are based on Bullseye National and local callout.
BULLSI
POWER
1. Waitin’ On A Woman / Brad Paisley
2. She Never Cried In Front Of Me / Toby Keith
3. Put A Girl In It / Brooks And Dunn
4. Should’ve Said No / Taylor Swift
5. Do You Believe Me Now / Jimmy Wayne
BULLSI
HEAVY
HEAVY ROTATION
1. Let It Go / Tim McGraw
2. Troubadour / George Strait
3. Let It Go / Tim McGraw
4. You Look Good In My Shirt / Keith Urban
5. Just A Dream / Carrie Underwood
6. Anything Goes / Randy Houser
7. Don’t Think I Don’t Think About It / Darius Rucker
MEDIUM ROTATI’ON
1. All Summer Long / Kid Rock
2. Holler Back / Lost Trailers
3. I Still Miss You / Keith Anderson
4. Bob That Head / Rascal Flatts
5. All I Ever Wanted / Chuck Wicks
6. Love Remembers / Craig Morgan
7. Don’t / Billy Currington
8. Everybody Wants To Go To Heaven / Kenny Chesney
LIGHT MEDIUM ROTATION
1. Sounds So Good / Ashton Shepherd
2. Come On Over / Jessica Simpson
3. I’ll Walk / Bucky Covington
4. Country Man / Luke Bryan
5. You Can Let Go / Crystal Shawanda
DAYPART PLAY
• Don’t Do Me No Good / Gretchen Wilson
• Johnny And June / Heidi Newfield
• In Color / Jamey Johnson
• Relentless / Jason Aldean
• Let Me / Pat Green
BULLSI
RECURRENTS
POWER RECURRENT
1. Gunpowder And Lead / Miranda Lambert
2. I’m Still A Guy / Brad Paisley
3. Just Got Started Lovin’ You / James Otto
4. You’re Gonna Miss This / Trace Adkins
5. Home / Blake Shelton
6. I Saw God Today / George Strait
7. Last Name / Carrie Underwood
8. Better As A Memory / Kenny Chesney
9. Back When I Knew It All / Montgomery-Gentry
10. We Weren’t Crazy / Josh Gracin
LOCAL
CALLOUT
BULLSEYE NEW MUSIC FORECASTER
TOP 10 Songs
1. They Call It Falling For A Reason / Trisha Yearwood
2. Anything Goes / Randy Houser
3. Voices / Chris Young
4. If You Ever Went Away / John Michael Montgomery
5. Crazy Days / Adam Gregory
6. I Would / Phil Vassar
7. When It Rains / Eli Young Band
8. In Color / Jamey Johnson
9. Come On Over / Jessica Simpson
10. Last Call / Lee Ann Womack
BULLSEYE FORECASTER NEW MUSIC POLL
552 Active P1 Country Respondents
Trisha Yearwood is showing strong appeal with Country P1s ranking “They Call It Falling For A Reason” as the # 1 song overall in the latest Forecaster online New Music poll.. Also ranking as the # 6 passion song overall..
• Both Male and Female P1s rank this song a # 2..
• Trisha is the # 1 song with 25-39 year old P1s
• She is the # 1 song with P1s 25-39
• And # 1 with 25-54s as well..
Randy Houser has been strong since launch with Active P1s ranking “Anything Goes” at # 2 overall and as the # 1 passion song in the sample of 552..
• Randy is at # 4 with Females 17+ and the # 2 passion song..
• MEN also strong at # 2 overall and # 3 Passion..
• 25-39 P1s rank this song at # 2 and # 1 Passion..
• Randy is the # 3 song with 25-48s and 25-54s..
• He is the # 1 Passion song with 25-48s..
Active Country P1s continue to show strong and broad based appeal for John Michael Montgomery “If You Ever Went Away”. Overall JMM is the # 4 song and the # 4 Passion song at Forecaster.
• Females are at # 3 overall and # 4 Passion..
• Male Passion is at # 9..
• John Michael is the # 4 song with 25-39 year old P1s
• P1s 25-48 rank this song at # 4 and # 5 Passion..
• 25-54s rank John Michael at # 4 an # 6 Passion.
Adam Gregory has been strong for the last several weeks with Active P1s.. “Crazy Days” ranks as the # 5 song overall this week.
• Females are at # 5 and # 8 passion..
• Men are at # 4 overall..
• Men 25-39 are the strength ranking Adam at # 1 in the demo..
• Younger Listeners 17-30 and 17-39 rank this song at # 1 in those demos..
• Adam is at # 4 with 25-39 P1s..
• 25-54s rank Adam at # 4…
Phil Vassar is strong with his latest “I Would”. Active Country P1s rank the song at # 6 overall and as the # 7 Passion song of the 20 songs tested..
• Females are at # 7 and # 6 Passion..
• Men at # 7 and # 6 Passion..
• Younger 17-30 listeners rank this song at # 3 in the demo and # 2 Passion..
• Listeners 25-48 rank Phil as the # 4 song in the demo and at # 6 Passion..
• 25-54s are at # 5 overall and # 5 Passion…
A song that has generated a lot of talk at radio is “Come On Over” from Jessica Simpson.. What do listeners at the Heart of Country Radio feel about this song? Well Active P1s polled in the online Bullseye Forecaster project rank the song at # 9 overall and # 8 Passion out of 20 songs tested…
• Male P1s rank the song at # 1 overall and as the # 1 Like A Lot song too..
• 17-30 year old P1s rank the song at # 9 and # 8 Passion..
• 25-39 year olds have Jessica at # 8 in the demo and # 6 passion.. P1s 25-48 year old P1a rank the song at # 10 and # 8 Passion..
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